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Dan McColgin

Master Trainer

Dan McColgin is a nationally-renowned strength and conditioning coach, with over thirty five years of diverse training experience. He has coached some of the top amateur and professional athletes in the fields of MMA, jiu-jitsu, bodybuilding and powerlifting.

Dan started his fitness career as a nationally-ranked teenage bodybuilder, winning the 1982 San Francisco bodybuilding championship. Since then he has worked at some of the top bodybuilding and training facilities in the world, including Gold's Gym, Venice, where he worked under the legendary Joe Gold, founder of both Golds and World gyms.

From 1996-2006 Dan was in competitive Jiu-jitsu on the world famous Carlson Gracie Jiu-Jitsu team in Los Angeles. There he studied under Grand Master Carlson Gracie, Vitor Belford, Mario Sperry and Rey Diogo.

From 2010-2015, Dan worked as the Head Strength and Conditioning coach for Wanderlei Silva's WAND FIGHT TEAM, in Las Vegas– the 2010/2011 number-one ranked MMA gym in the world! During his tenure there, Dan had the privilege of training Wanderlei Silva and many of the top champions in the world from UFC, Pride, Bellator, and the World Series of MMA.

In 2016 Dan moved to Aurora, Illinois where he started his own training business and competition team, "Feel Strong, Be Strong." While both the male and female teams were successful, the female team proved exemplary, winning state, national and world titles and setting numerous records.

As a personal trainer he has worked with men, women and children of all ages to help them achieve their fitness goals. He has always been a proponent of strength training no matter a person’s age, ability, or fitness level.

Dan has recently relocated to Prescott, a place he says he has, “wanted to move to for years." He is looking forward to coaching and training and becoming part of the Prescott community.

Maddie Stephens


Fitness and an active lifestyle have been a passion of mine since I was young. I participated in many sports growing up and played in competitive soccer through high school. I would love to say that it has always been my way of life, but that is not the case.

Once I started having children my focus shifted 100% to mom-life, and put myself on the backburner for six years. Then, four years ago, I had an epiphany: if I am not active and healthy, how do I expect to keep up with these kids the way they deserve? 

At that point I was overweight, depressed, and had no idea where to begin. I began working out and eating better the very next day. I have used everything from the gym, to hiking, to home workouts, to hit my goals. Fast-forward to today and I have lost 65lbs, gained confidence, and I am happier than I have ever been.

In the past four years, I have achieved more fitness accomplishments than I ever imagined: from completing rim to rim hikes in the Grand Canyon, to competing in Spartan races, to obtaining my Certified Personal Training certificate through the National Academy of Sports Medicine (NASM).

I am most proud of the fact that prioritizing my fitness has made me a better wife and mother!

My passion has shifted to helping others reach their own fitness goals. It all starts with saying ‘yes’ and committing to consistency. I‘m here for you, and I cannot wait to watch your fitness journey unfold.

Ryan Reese

Trainer / Nutritionist

A.C.E. Certified Personal Trainer, Strength Coach, has an expert qualification in nutrition & is the Owner/Operator of Aesir Athletics. Hailing from the desert Southwest, his journeys and life experience have taken him across the US and into the far Northern reaches of England and Iceland, where he learned the craft of Icelandic Strongmen whose techniques date back to the Viking Age. He has trained in World Record Deadlift Holder and Worlds Strongest Man, Halfthor Julius Bjornsson's gym, as well as boxing and wrestling with Bellator Heavyweight Champion Eric Prindle. 

"I have a firm understanding of how food fuels and nourishes the body, and with a unique cultural approach and philosophy, I have brought Old World techniques to the New World that will help you on your path to victory."

Lauren Lovan


My name is Lauren but everybody calls me "Lo".

As a 200+ hour certified yoga trainer, I specialize in Vinyasa, with an emphasis in Power, Restorative, and Yin yoga.

Yin is my favorite style to teach because I love learning about its many benefits--and I am excited to share them with you!

I am a writer, artist, adventure-seeker, and lover of both classic rock (my music of choice when I teach) and classic movies. In my free time, you can find me hiking with my explorer pup Dodger (and yes, he is named after the Los Angeles Dodgers), volunteering with animals, fishing, and off-roading.

Mike Lange

Brand Manager

Mike has been a lifelong fitness enthusiast!

In college, he competed as a powerlifter and in bench press contests. After graduating college, he became a police officer and enjoyed 26+ years with the LAPD and Pomona Police Department specializing in gangs as an officer, detective and sergeant.

Some of his accomplishments include being awarded the Medal of Valor and Officer of the Year. Additionally, Mike worked for Rio Hondo Police Academy as a Training Officer in charge of preparing new officer candidates mentally and physically. During his career in law enforcement, he was also the strength/conditioning coach for the wrestling team as well as head coach for the La Verne Lutheran High School baseball team.

Since retiring in 2019, Mike has received his personal training certification through NASM (National Academy of Sports Medicine) and spends his time helping people achieve their personal training goals. He looks forward to meeting all of our members. His hobbies include MMA (Muay Thai), boxing and spending time with his family and friends.

Specialty: Strength and Conditioning

Winston Cooper

Brand assistant Manager

As fitness and nutrition science continues to progress, my passion for learning and helping others in their journey continues to grow. My training approach primarily focuses in functional strength and longevity.

One of the most rewarding achievements of my nine-year military career was bringing a group of people of various fitness levels up to exceed a challenging physical standard.

As an ISSA certified trainer, I look forward to helping you meet or even exceed your goals in:

  • Nutrition
  • Aesthetics
  • Strength & Conditioning
  • Body Recomposition
  • Functional Bodybuilding